Dimitra Arida is a hospitality commercial leader with extensive experience in hotel openings, new developments, marketing, and sales. She is currently Commercial Director at Ora Hospitality, leading commercial strategy for the launch of a new ultra-luxury hotel in Mykonos. Previously, as VP Sales & Marketing Greece at Brown Hotels, she successfully opened 12 hotels and drove projects for new developments and brand transitions. Dimitra has also held senior roles at Booking.com, Melia Hotels, and Grecotel.

She holds a Certificate in Hotel Real Estate and Asset Management from Cornell, an MBA, an MSc in Marketing & Communication, and a BSc in Tourism Business Administration. Passionate about creating commercial success, she combines marketing expertise with sales leadership and a strong focus on building collaboration.